A FRESH FACE FOR Finding Ferdinand
CUSTOM BEAUTY BRAND
Objective
Finding Ferdinand is a custom beauty brand. ilovecreatives Studio partnered with Finding Ferdinand to do a 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website. The full rebrand boldly embraces the individuality in all of us. It celebrates our inner artist and finding power in creative freedom.
UI/UX
Email
Social
Paid Ads
Copywriting
Services
Brand Identity
Art Direction
Photography (Still-life & Model)
Packaging
Web Design
Shopify Development
No. ① — primary and secondary packaging
luxe packaging &
Product Design
Sophistication and minimalism were key in the redesign of the packaging. Leading with a natural and grounding dark green from the new brand identity’s color palette, gold accents balance and elevate. The Studio created primary and secondary packaging for everything including the iconic custom lipstick, mascara, blush, and lip gloss.
No. ② — romantic lifestyle featuring custom finding ferdinand products
expressive
Art Direction
Using elements of surrealism and romanticism, the goal was to create striking visuals that conveyed the power of creative freedom and discovering unique beauty. The Studio art directed and produced a full shoot for lifestyle and still photography that deepens Finding Ferdinand’s brand identity and mission.
No. ③ — calming and inspiring sunsets paired with lush water frame the lip gloss to capture an ethereal feel
No. ④ — dramatic shadow framing and unique angles and mirrors
No. ⑤ — blue skies mirrored with the hero custom lipstick express creative freedom
Captivating e-commerce
Web Design & Development
Balancing expression and seamless e-comm user experience, the Studio designed and developed a custom Shopify website that celebrates everyone’s inner artist and ignites curiosity and freedom to explore.
No. ⑥ — a bold hero moment that immediately pulls the viewer into finding ferdinand’s immersive world of custom beauty
No. ⑦ — a mobile-optimized shopping experience that is as equally beautiful as it is educational
No. ⑧ — product detail page on mobile
No. ⑨ — the custom lipstick creation experience that allows you to create a shade through multiple methods, including a color wheel
No. ⑩ — the desktop experience for custom color creation immerses customers in a color world that puts creative freedom in their hands
Expressive Social & Paid Ad Design
With freedom and expression at its core, Studio created a robust and flexible Social & Paid template system that spans across different size ratios and social media platforms.
No. ⑩ — the desktop experience for custom color creation immerses customers in a color world that puts creative freedom in their hands
sophisticated Email Design & Development
A complete overhaul of Finding Ferdinand’s email templates, so that all touch points of the brand feel elevated and expressive.
No. ⑪ — powerfully charged and artful lifestyle portrait
No. ⑫ — reflective illusions of water express creative freedom
No. ⑬ — floating lipstick swatches against a sky backdrop create an ethereal feel
Work
No. ① — logo reveal animation
A 360 rebrand from brand identity, to Girlboss Radio podcast, and a multilayered website experience that encompasses shared values of inclusion, representation and playfulness
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.