a greener tomorrow with
OnePointFive
sustainability consultancy and education
OnePointFive is a leading authority on climate action, offering clear, actionable solutions and skills through their Advisory & Academy. ilovecreatives Studio carefully collaborated with the team to create a future-proof brand system that can grow with their purposeful mission and goals.
Objective
Services
Brand Strategy
Copywriting
Brand Identity
Logo Design
Website Design
Website Development
a Future-proof
Brand System
At the core of OnePointFive’s brand identity is a carefully crafted logo system centered around customized letterforms that convey their innovative spirit. The O represents their four-step flywheel of brand purpose — Upskilling Talent, Mobilizing Workforce, Embedding Sustainability, and Sharing Insights.
No. ① — the wordmark logo contains custom interlocking points in the letterforms convey a sense of forward movement and interconnectivity
No. ② — the symbol logo allows viewers to look though the window of OnePointFive to gain perspective and understanding.
Flexible & cohesive
Brand System
The brand is further expressed through a flexible system of gradient map overlaid portraits & landscape, modular containers, tactile grid paper textures. This results in a strong cohesive point of view for OnePointFive to bring to the sustainability space – one that is bold in visuals and the knowledge they share.
No. ③ — Homepage hero section
We cultivated an in-depth library of imagery to choose from that allows OnePointFive to capture the wide array of industries they play within, while still evoking human connection with a progressive spirit that doesn’t feel straight from of a stock site.
information-rich
Social Posts
OnePointFive aims to dismantle the complex facade of the sustainability industry by creating actionable steps for their clients & students. Through diagrams & line work, our art direction seeks to make this information more digestible and visual to the common eye.
Building the
Sustainability Academy
We expanded upon their Academy page to provide more opportunities for potential cohorts to learn about the curriculum and the impact the Academy can have on their career through statistics, testimonials, and featured companies that recruited Academy alumni.
No. ⑤ — email
No. ④ — academy social stories
No. ⑥ — academy training deck
Actionable
Brand Strategy
We created an in-depth Brand Strategy, Positioning, and Key Messaging Hierarchy to help the team redefine the future of climate consulting and education. They now have tangible copy examples and a true North Star to look towards when communicating all the facades of their robust business.
Collaborators
Brand Strategy & Copywriting: Yelle Belle
Copywriting: Yelle Belle, Chadvee Appanah
Design: Sarah Sarazen
Website Design & Development: Joy Yiu
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.