ICONIC TRACKSUIT COLLECTION
Sliving with Paris Hilton
Studio partnered with Paris’s team to launch her Iconic Tracksuit Collection with a fresh new website, Y2K photography, email marketing, and an ad campaign designed to help “Sliv Your Best Life".
Objective
Art Direction
Web Design
Web Development
Email Design
Email Development
Services
Paid Ads
Photography
Videography
Copywriting
Y2K LIFESTYLE
Photography
We tapped photographer Jussy to capture both lifestyle and e-commerce photos that were in the spirit of the early 2000s.
No. ① — Lifestyle photography
Sliv like it’s
The 2000’s
Paris was captured sliving in her favorite velour tracksuits from the collection, that’s hot.
iconic e-commerce
Web Design & Development
Studio designed and developed a sparkling new website for the Iconic Collection to live. Blending nostalgic UI elements with modern minimalism, the site to combined huge personality with high conversion.
No. ➁ — collection website homepage
Gorge Paid Ads
No. ➂ — tracksuit world ad campaign
No. ➃ — sliv your best life ad campaign
We created four separate ad campaigns to capture the sliving spirit of the early 2000s.
“Tracksuit World” combined nostalgic UI with futuristic AI to virtually try on the tracksuit in a variety of color ways.
“Sliv Your Best Life” was an inspirational how-to directly from the Queen of Sliving herself.
No. ➄ — Choose your player ad campaign
Using gaming references of the early internet, we developed “Choose Your Player” showing the versatility of the tracksuits throughout Paris’s many personas.
No. ➅ — Sliv Like it’s the 2000s ad campaign
“Sliv Like It’s 2000s” captured the playful confidence of the early 2000s it-girl in a modern way.
No. ➆ — Product Versitlity mailer
No. ➇ — Product Launch Mailer
Unique Email
Design
No. ➈ — Post Purchase Mailer
Hot Ecom Photography
We tapped photographer Jussy to capture both lifestyle and e-commerce photos that were in the spirit of the early 2000s.
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.