redefining success with Girlboss
Objective
The Girlboss brand needed to establish an identity that represented it’s new team, new values, and new outlook on what it means to be a Girlboss. ilovecreatives Studio partnered with the Girlboss team to create the fresh and fluid brand identity that encompasses shared values of inclusion, representation and playfulness.
Services
Brand Identity
Web Design
Podcast Production
Podcast Design
Video Editing
Email
Social
Presentation Decks
Motion Design
Influencer Gifting
REFRESHED
Logo Design
Laying the foundation for a new bold identity, the iconic girlboss ‘g’ gets a refreshed take that evokes a more fluid and expressive character.
No. ① — animated rebrand launch announcement for social channels
No. ② — expressive and vivid textures paired with playful typography and bold cut-out’s
No. ③ — Color palette and typography
a new podcast host forGirlboss Radio
Ushering in a new era of Girlboss that is bold and maximalist, revamping Girlboss Radio with a new host felt right. With Puno’s fun personality and the diverse group of guests, ilovecreatives Studio explored a deep and colorful world within the podcast’s new identity. The Studio designed every touch point from the cover art, individual episode art, to live episodes on YouTube.
No. ④ — podcast cover art featuring puno
No. ⑤ — unique design for guest episode art
No. ⑥ — passing the torch episode with Sophia Amoruso & puno
multi-layered Web Redesign & Development
The Studio redesigned the website to immerse and invite viewers into the lush multi-layered world of Girlboss. The design highlights playful moments and sections that seamlessly bleed into one another.
No. ⑨ — captivating homepage
No. ⑦ — mobile friendly homepage
No. ⑧ — about page
vibrant Social MediaTemplates
Girlboss provides so many helpful resources like articles, job postings, and Q&A takeovers. The Studio designed each segment with its own unique design language to easily cue the audience in.
No. ⑩ — girlboss snacks template
No. ⑪ — weekly job postings template
editorial
Media Kit
Full of rich brand messaging and data, the media kit succinctly and beautifully tells Girlboss’ story and maps out its goals for partnership and collaborations.
expressive
Newsletter Design
Girlboss sends out multiple email series that the Studio redesigned. Girlboss Daily being their most popular newsletter, the design balances expressive design with concise and scannable language.
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.