MEDIA BRAND FOR CREATORS
launching The Leap
Objective
The Leap is a new community that helps creators go full-time for the long-term by providing advice, tips, resources and stories. With the new launch, they needed an identity that represented their creative, optimistic, and empowering spirit.
Services
Brand Identity
Web Design
Motion Design
Social
Email
creative
Brand Identity
With a rapidly growing industry in the Creator world, The Leap seeks to be the home base for people seeking to go full-time in creating. The colorful and vibrant brand identity seeks to highlight human connection and inspire people to make the leap, while making the journey exciting.
No. ① — flexible logo system that included 3 alternate orientations. The colorful ribbon represents each creator’s unique path to entrepreneurship.
No. ② — gradient system and guidelines
Website & Newsletter Design
The Studio designed the website and newsletter to further capture the colorful world of creator entrepreneurship.
No. ① — homepage design
playful
Social Templates
With Social being one of their main drivers and channels, the templates created a playground that balanced fun and educational content, utilizing playfully masked photos and editorial typography.
No. ① — instagram story to feature list content
No. ① — instagram story to communicate brand messaging and playfulness
Work
No. ① — logo reveal animation
A 360 rebrand from brand identity, to Girlboss Radio podcast, and a multilayered website experience that encompasses shared values of inclusion, representation and playfulness
No. ② — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.