celebrating sex after 60 with Cosmopolitan
a special Digital Issue
Sex After 60 is a special digital issue about the under-explored, under-discussed, under-celebrated sex experiences of experienced women. ilovecreatives Studio teamed up with the Cosmopolitan team to dream up and execute a new editorial experience that seamlessly blends the best parts of digital and print. Leading the issue with the iconic Lisa Rinna to getting deep into a data-first look at 60+ sex, this issue bares it all.
Objective
Services
Logo Design
Website Design
Art Direction
Website Development
that bares it all
Art Direction
We blended playful romantic symbols with physical nostalgic ephemera like playing cards, post-it notes, and matchbooks. We partnered with the talented Cosmopolitan team from concept to creative to development to bring this well-deserved topic to light.
No. ① — lisa rinna feature
An immersive
Homepage
On the homepage, we immersed readers into a delightful world that plays into people’s curiosity and pulls them into each article. We created a table of contents visualized through playing cards to scroll and pick through featuring custom-collaged hero images for each article.
interactive
Pull Quotes
In The Thing About Sex After 60 Is… article, Cosmopolitan called upon celebrities, activists, influencers and experts to share their experiences. We imagined interactive ways to incorporate pull quotes, such as playing cards, playable audio clips hidden in a matchbook, and draggable post-it notes.
Why should Desktop have all the fun? We ensured that the Mobile version was just as immersive and easy to flip through and navigate as Desktop.
Plays well on Mobile
No. ② — Mobile homepage interaction
In The State of the Union on Sex After 60, we focused in on key statistics and visualized them in an editorial
Data-rich Infographs
Design: Sarah Sarazen
Development: Megumi Tanaka, Chelsea Cheung
Collaborators
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.