California holiday with Dedcool
FRAGRANCE BRAND
ilovecreatives Studio collaborated with DedCool on their 2023 Holiday Campaign. Picture this. It’s December on the West Coast. There’s no snow, jingle bells, and not a fireplace in sight. Instead of pines, there are palm trees. In fact, all of your friends are at the beach. But that shouldn’t stop you from feeling the holiday spirit. As an LA-based brand, DedCool believes that the holidays are a state of mind that can even exist in the Golden State.
Objective
Services
Campaign Photo Production
Creative Direction
No. ① — travel spray trio
No. ② — travel spray trio
Embracing their
Los Angeles Roots
We got inspiration from the Californian approach to holiday. Picture plenty of sunshine, taking a break from work, and feeling that holiday spirit wherever you are.
holidays, but the
California Way
Their holiday gift shop invites shoppers to let DedCool handle the gifting so you can kick back and take it easy. After all, that is the California way.
No. ③ — limited edition knit bags
No. ④ — limited edition knit bucket bag
PHOTOGRAPHY: Matt Shouse
DIRECTOR OF PHOTOGRAPHY: Jared Bedrejo
Talent: Annika Sage, Bailey Drews
Set Designer: Sofia Kraft
HAIR & MAKEUP: Sarah Dougherty
STYLIST: Ashley Weber
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.