an imaginative world of play with OG Slimes
elevated multi-sensory slime
Objective
OG Slimes allows you to tap into an elevated multi-sensory experience. Pushing beyond the boundaries of viral slime videos, they are always iterating and creating imaginative themes for each weekly drop. After growing their following to 1.4M and counting, the OG Slimes team had grown past their current brand. ilovecreatives Studio stepped in to develop a unique, structured brand that captures their elevated, yet edgy persona that spreads joy to an overstimulating world.
Services
Logo Design
Brand Identity
3D Design
Animation
Social Design
Website Design
Studio created a brand direction that speaks to the inviting, playful, and dream-like world of OG Slimes. We visualized that through a custom grafitti bubble wordmark, soft gradients, organic bubbly shapes, and glass-textured 3D graphics to create a fluid identity that feels approachable and imaginative.
imaginative & unconventional
Brand Identity
wonderfully weird
Website Design
Studio also designed an e-commerce website within the brand's design system that invites slime enthusiasts into an imaginative experience that mimics the sensory experience of playing with their slimes.
Floating
3D Bubble World
Our visual art direction constantly strikes a constrasting balance between playful and edgy with 3D bubble texture elements like a butterfly and barbed wire.
tingly & pleasant
Social Media
We created social posts that tap into that pleasant tingly feeling that slime ASMR brings, utilizing our bubble typography with organic shaped masks & diagrams that break down scent and texture.
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.