bending the beauty aisle with Good Weird
versatile beauty
Good Weird is a new approach to genderless beauty. With multipurpose products, Good Weird takes the complexity out of makeup, to allow newcomers to feel confident in the beauty aisle. Their skin forward products are functional basics you can take on the go, without needing any tools.
To further express their weirdness, ilovecreatives Studio completed a brand refresh and designed a playful, nostalgic-yet-futuristic, new e-commerce site that seamlessly integrates their editorial photography with product collections.
Objective
Services
Brand Refresh
Web Design
embracing 90’s beach
& Skate Culture
The brand refresh introduced elements that express Good Weird’s influences of 90’s Venice Beach skate culture. Drawing from early internet video game references, Studio refreshed the brand identity to strike a balance between nostalgic and futuristic.
3-Step set
& Video Reviews
On the homepage, we introduce their product line as a comprehensive set to increase their average order value. Adding application videos alongside the set to add humanness and express the ‘Good Weird’ personality.
No. ① — Good weird homepage ‘two minute face’ section
No. ② — Mobile homepage interaction
Embracing
Skin Tone Range
A main goal of the web design focused around reflecting a wide range of skin tones to ensure representation across each product. This communicates how versatile and flexible the Good Weird line really is and allows shoppers to better envision how Good Weird products could look on themselves.
No. ③ — mega menu
No. ④ — ‘Get the look’ section
No. ⑤ — ‘Balmy Weather moisture stick’ PDP
information-rich
Product Detail Pages
Studio designed the product detail pages to be packed with information on each product in a clean and organized way. Including product texture swatches, application steps, skin tone shades, and a visual ingredients section.
No. ⑤ — redesigned ‘see it on skin like yours’ section powered by hue
No. ⑥ — balmy bundle pdp
Bundles
& Sets
Studio designed customizable bundle product pages to showcase the value of Good Weird’s ‘bundle and save’ offerings, with the ability to choose their own shades for each product.
No. ⑦ — product listing page on mobile
No. ⑧ — good weird on mobile
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.