scented world for DedCool
functional fragrance brand
DedCool is the only functional fragrance brand that empowers all people to smell and feel good through scent. To support their mission in reshaping how fragrance is defined and experienced, ilovecreatives Studio refreshed their brand identity and created a high-converting e-comm site. The goal was to capture all their ~layers~ while speaking to hardcore DedCool lovers and newbies alike in a way that feels like you’re hugging your friend who always smells SO good.
Objective
Services
Brand Refresh
Web Design
Visualizing the
Scent of DedCool
As a part of the brand refresh, ilovecreatives Studio created colorful auras corresponding to each of DedCool’s signature scents to add visuals to their olfactory world. Communicating fragrance through a website can be tricky! Unfortunately, we haven’t yet figured out how to embed scents into websites [sigh]. In lieu of that, we created auras to help visualize each of their scents and utilize them to illustrate the concept of layering. Layering? Oh, it’s a cool thing where DedCool fragrances can be mixed together to create new symphonies of scents.
No. ① — homepage design
No. ➁ — homepage mobile
No. ➂ — visualizing each of dedcool’s signature scents with glowing auras inspired by their scent notes
discovery forward
Web Design
Studio designed the site to be clean, intuitive, and discovery forward for new users looking to find their signature scent, and for experienced users to dive deeper into the DedCool world and experiment with layering and building bundles.
No. ④ — scroll to experience homepage
comprehensive
Product Experience
To illustrate the range of fragrances, we designed a comprehensive product page that used the visual auras as scent indicators. With so much to discover in each fragrance, we carefully curated a shopping experience that’s playful, information-rich, and easy to navigate across scents. To encourage exploration, we created an interactive quiz experience to guide users towards their signature scent and land them into a world of products within that scent world.
No. ⑤ — Fragrance product detail page
No. ⑥ — Mobile view of quiz, sample tin builder, and homepage
Custom
Samples
To help customers on the journey to finding their signature scent, we designed a comprehensive, yet fun experience for them to build a custom sample tin to discover the scents of DedCool. And, hey, sometimes we face paralysis of choice. That’s okay! To solve this, we added suggested sets and layering pairs to guide customers towards their perfect tin.
No. ⑦ — About PAge
No. ⑧ — Scent collection page
Mobile First
Experience
We designed the entire site to be striking yet seamless on mobile view because ya know… we’re all shopping from our phones these days ;)
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.