Playful Luxury for Apparis
Sustainable luxury brand
Apparis redefines ethical fashion by providing elevated alternatives to animal based materials commonly found in luxury goods. With Parisian roots, Apparis creates effortless collections that infuse their bold and playful style. To support their mission in elevating sustainable fashion, ilovecreatives Studio designed a sleek and timeless brand identity that stands as the backdrop to the colorful world of Apparis. Furthermore, Studio designed a flexible new e-commerce site that seamlessly integrates their editorial photography with product collections.
Objective
Services
Brand Identity
Web Design
No. ① — Primary Logo
No. ➁ — secondary icon logo
softened balance
& Proportions
The brand identity refined the essence of Apparis by designing a new logo set that feels modern and considered. It captures the bold simplicity of the brand, while softening edges and adding space to capture their calm and effortless spirit. Balance and proportion were key to elements of the primary and secondary logo mark. This gives the logo a timeless look and feel as it is incorporated into clothing tags, printed materials, and more.
No. ➂ — old vs new logo set
No. ➃ — Typography palette
timeless
Typography Palette
Mixing a sophisticated serif with their signature bold sans serif, Studio designed a typography palette that is timeless and clean. This balances both the elevated Parisian and bold New Yorker sides of the brand personality.
No. ⑤ — apparis brand identity expressed on social
minimal and flexible
Web Design
Applying the fresh new brand identity, Studio designed a structured, clean, and flexible e-commerce site for their colorful collections to take center stage. Minimalism was practiced across each interaction to create an elevated experience that felt luxury and expensive.
It was important to design a site that was flexible with each of the Apparis collections that would debut regularly. Studio used clean layouts that prioritized visuals and seamlessly mixed editorial photography with e-commerce products.
No. ➅ — scroll to experience homepage
No. ➆ — flexible homepage
designing a Uniform Experience that feels Expensive
Minimal detailing and clean structure was used site wide to create a uniform design that looked and felt expensive. Hover interactions were designed to showcase the large variety of colors avaliable in classic Apparis pieces.
No. ➇ — product listing page
No. ➈ — product detail page
Mobile First
Experience
We designed the entire site to be striking yet seamless on mobile view because ya know… we’re all shopping from our phones these days.
unique
Editorial Design
Giving space to their striking campaign photography, Studio incorporated strong editorial layouts to create a luxury look and feel across the entire site.
No. ➉ — About Page
High Converting
Experience
Designing for a seamless, intuitive user experience was key to creating a high converting site.
No. ⑪ — Product Display Page
No. ⑫ — mega menu
No. ⑬ — cart + upsell
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.