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celebrating sex after 60 with Cosmopolitan
a special Digital Issue
Sex After 60 is a special digital issue about the under-explored, under-discussed, under-celebrated sex experiences of experienced women. ilovecreatives Studio teamed up with the Cosmopolitan team to dream up and execute a new editorial experience that seamlessly blends digital and print.
Objective
Services
Logo Design
Website Design
Art Direction
Website Development
embracing 90’s beach
& Skate Culture
The brand refresh introduced elements that express Good Weird’s influences of 90’s Venice Beach skate culture. Drawing from early internet video game references, Studio refreshed the brand identity to strike a balance between nostalgic and futuristic.
No. ① — Good weird homepage ‘two minute face’ section
No. ① — logo wordmark
3-Step set
& Video Reviews
On the homepage, we introduce their product line as a comprehensive set to increase their average order value. Adding application videos alongside the set to add humanness and express the ‘Good Weird’ personality.
No. ① — Good weird homepage ‘two minute face’ section
3-Step set
& Video Reviews
On the homepage, we introduce their product line as a comprehensive set to increase their average order value.
On the homepage, we introduce their product line as a comprehensive set to increase their average order value.
No. ① — headline usage
No. ① — body usage
No. ① — subheadline usage
No. ① — headline usage
Embracing
Skin Tone Range
A main goal of the web design focused around reflecting a wide range of skin tones to ensure representation across each product. This communicates how versatile and flexible the Good Weird line really is and allows shoppers to better envision how Good Weird products could look on themselves.
No. ② — Mobile homepage interaction
Embracing
Skin Tone Range
A main goal of the web design focused around reflecting a wide range of skin tones to ensure representation across each product.
No. ② — Mobile homepage interaction
information-rich
Product Detail Pages
Studio designed the product detail pages to be packed with information on each product in a clean and organized way. Including product texture swatches, application steps, skin tone shades, and a visual ingredients section.
information-rich
Product Detail Pages
Studio designed the product detail pages to be packed with information on each product in a clean and organized way. Including product texture swatches, application steps, skin tone shades, and a visual ingredients section.
Work
No. ① — 360 brand Launch
A 360 rebrand from full brand identity, to on-model and still-life photography, and an immersive custom beauty product user experience on the website.
No. ② — full brand identity
A colorful and vibrant brand identity for The Leap. Highlighting human connection and inspiring people to keep the journey exciting as they make the leap.
No. ③ — Custom Packaging
Rook & Rose is “not your average flower shop” – they carry a distinct confidence and bold personality. The Studio designed their expressive rebrand to reflect just that.
No. ④ — UX/UI
A dynamic, inviting, and fresh brand identity that emcompasses shared values of unfiltered self expression, authenticity and empathy.